Helping Advertisers and Their Agencies
Our attorneys counsel companies regarding advertising and marketing law in connection with digital, print and traditional advertising. We provide advice regarding the substantiation of advertising claims, the use of testimonials and endorsements, and industry-specific claims and representations. We advise advertising firms and marketing departments regarding celebrity endorsements, bloggers and influencer contracts, and athletic team, venue and event sponsorships.
We work with clients from the conception of the creative through launch. We provide instruction and training to internal advertising firm and marketing personnel regarding proper trademark and copyright usage and designation and potentially prohibited claims and representations. Our experience also includes counseling clients regarding sweepstakes, contests and other promotional programs, from the development of the contest, official rules, and terms and conditions to the registration and administration of the contest.