Navigating Legal Issues in Social Media
We assist clients in reserving, using and enforcing their trademarks in social media and analyzing competing uses and potential infringements. We help clients conduct compliant social media sweepstakes, promotions and contests. We advise clients regarding legal concerns with unauthorized use of social media channels by company personnel promoting company products and related issues of deceptive advertising and compliance with endorsement guidelines. We develop social media policies to protect business interests consistent with employees’ legal rights. We identify and avoid the risk of website user-generated content by using provisions of the Digital Millennium Copyright Act (DMCA) through appropriate user terms and conditions and internal policies and procedures.